Difference between Traditional Marketing and Digital Marketing

What sets the difference between traditional marketing and digital marketing?

Know your Turf Well!

Planning to start a business? And willing to sell your ideas through the right channels to get an expected ROI, then marketing is the word that you are looking for. It is the ultimate way through which you will be able cover major audiences catering to different demographics at the shortest time interval.

The debate is endless regarding what actually makes your product or your idea worthy enough to be accepted by the client whether it is traditional marketing or digital marketing.

To get into the crux of marketing one needs to understand the subtle nuances of digital marketing as well as traditional marketing.

Traditional Marketing involves marketing your product to a wide range of audience through offline mode of promotions like

§         Broadcast ( T.V, Radio)

§        Print (Newspaper, Magazines)

§       Direct mail (Catologues, postcards)

§       Outdoor ( Billboards, Fillers)

§       Telephony( SMS, Telephony)

DigitalMarketing is a contemporary form of marketing where your audiences will be well targeted as per their age group and preferences through different modes of channels like

§  Content Marketing

§  Social Media Marketing

§  Search Engine Optimization

§  Email Marketing

§  Google Analytics

§  Affiliate Marketing

Running a successful business venture is not only about having a great idea or a well designed product , your enterprise will prosper only when you have sufficient means through which you can easily reach your clients and pursue them to accept your ideas.

In today’s market condition majority of the brands will prefer Digital Marketing as it has an edge over traditional marketing due its vast reach, ability to grasp the pulse of the audience, timely updates and the sheer feasibility in regulating the mediums. On the other hand traditional form of marketing has not yet lost its charm. There are still a major chunk of people those who are not well equipped with the internet, social media and several other platforms. For those traditional marketing is an ideal space to acquaint themselves with new companies and their ideas.

As a marketer you need to clearly understand what type of target audience you are catering to, what is their age, preferences, medium choices to gain news and then use that information to appropriately choose your mode of marketing.  

What’s so traditional about Marketing ?

Traditional Marketing is a conventional form of marketing where the medium aims to reach  semi targeted audiences via offline mode of communication. It is not only one of the oldest but also the  most used and reckoned mode of communication. One can easily say that traditional mode of marketing pursues and helps in gaining attention of each and every individual from every walks of life and caters to a wide demographic, for example a billboard containing a huge hoarding of a brand is situated in between of two railway platforms.

As a result majority chunk of common man will gain instant awareness about the brand. Within days the reach of the brand can be surpassing even millions.

Traditional Marketing may have evolved over the last few decades but its basic structure still remains the same. Let us look at few key points of traditional Marketing

1.      Major Target Audience: The grasp of traditional marketing is quite broad and touches upon each and every person.

2.      Popular Medium is required: To disseminate any information you will require a influencer with social appeal to market your product. For example a celebrity endorsing a product gains a major ROI as compared to a simple announcement of a product.

3.      High Cost: Sometimes a high budget of print or T.V advertisements will discourage small businessmen to invest money.

4.      Lacks in Evaluation Tools: One will find it really difficult to gauge the returns over his traditional marketing campaign due to lack of campaign management.

Why Digital Marketing is the new cool?

If the decade of 2010 was modern then 2020 onwards its going to turn ultramodern through vast expanse of digital marketing. The world is ruled by the internet and it expects different tools of advertisement and marketing are too driven by internet, thus Digital Marketing shall thrive in the near future. Some of its tools like Google Adwords, Google Analytics and many other gives an edge over marketing by

Advantages

1)      Interactive Medium: Digital Marketing opens gates for two way communication where the client can add his suggestion as well express his feeling about the product in the comment section.

2)      Easily Updated: Information about the product can easily be updated and the client need not wait for a whole day to know details about the product.

3)      Relatively low Cost: Traditional Marketing are quite costly and less ROI, while a monthly investments on a digital platforms will help you to save worth a fortune.

4)      Ample Customize Options: Digital Marketing platforms grants freedom to you to customize options to better serve your clients.